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Meet Our Team

Mission, Vision, & Core Values 

Our Mission

To build relationships with families and businesses through our commitment to meet their insurance needs with integrity, excellence, and serving others as we would ourselves.

Our Vision

To be an industry leader in Personal and Commercial Insurance throughout Western NC, being an advisor to others by providing customized solutions through “ease of use” platforms of engagement.

Our Core Values

RESULTS MATTER – We are proactive and thorough in diagnosing needs of our clients and prospects, and do so with accountability.
COMMUNICATION – We are clear and timely in our communications, and we properly set expectations to others.
PERSISTENT – We operate with a zeal for the best in all things, never settling, coasting, or quitting in serving our clients’ needs and resolving issues.
GRATITUDE – We embrace our calling with grace towards others and thanksgiving in all things.
UNITY – We joyfully serve as a team, embracing the call to unity around our mission and vision.
HUMILITY – We desire the best for others over ourselves, and we are always open to learning and correction.


Jason Trent

Office: 828-884-2440 | Fax: 828-743-8280
Email Jason 

Jason earned his Bachelor’s Degree from Tennessee Tech University in 1997. His focus was in Psychology, Business, and Insurance, and decided to go into agency work because of his love of people and helping others. Jason began his insurance career in 1995, and he is licensed in life, property & casualty, health, long-term care, and is also a Securities Licensed Investment Adviser Representative. Jason and his team have been recognized and certified in the areas of MDRT Financial, customer service, commercial sales, and agribusiness sales.

He loves the communities he serves in and is actively involved in numerous organizations. The two he loves most is serving the men in his church through discipleship training, being on mission teams around the world, and serving as the local Scoutmaster for his Boy Scout Troop.

Jason is a family man, with a loving wife and three boys. He cherishes his family time above all else. He loves serving others, whether it be in his profession, in his ministries, or just a person in need. Having been born and raised here in the south, he has a deep passion for the outdoors. Jason enjoys many outdoor activities, but cycling is his passion. Camping and hiking with the Boys Scouts would be next, and he always enjoys a little fishing and golf when the opportunity arises.

Amy Ball

Office: 828-884-2440 | Fax: 828-743-8280
Email Amy

Being a native of Brevard, Amy loves spending time outdoor enjoying our beautiful, breathtaking mountains. She graduated from Brevard High School in 1993 and received her Associate Arts & Science degree in Business Administration from BRCC in 1996. Amy began her carrier with our agency in 1997 and became Property & Casualty licensed in 2005. She was awarded the Professional Administrative Assistant of the Year for Transylvania County in 2010. Amy has been married to her husband Michael since 1996 and they have a beautiful daughter named Madison. Amy is an active member of FBC of Brevard where she loves serving in the children’s ministry. She has been successfully fund raising for the Cystic Fibrosis Foundation for the past 12 years and has received several awards for her philanthropy work. In her spare time, she enjoys cooking, reading, shopping and spending time with her husband and daughter.


Sofia Gonzalez
Associate Agent

Office: 828-884-2440 | Fax: 828-743-8280
Email Sofia 

Sofia moved to Brevard in 2012 from Southern California to live closer to her family. Although she was raised in the city, her love for the outdoors made moving to the mountains an easy transition. Sofia loves being part of a team and learning new things. She enjoys helping others and believes life is easier when you put your trust in the Lord. Sofia also enjoys spending quality time outdoors with her family and husky, Kairi.

When she is not in the office or out with her family and pets, Sofia likes to go out shopping with her best friends, reading, listening to different genres of music, or improving her skills in various instruments like the bass or piano.

Michelle Tuckey
Customer Service Representative

Office: 828-884-2440
Email Michelle 

Michelle and her family moved to WNC in 2014 from the Great Lakes State of Michigan. She has an Associates Degree in Science from Kalamazoo Community

Throughout the years Michelle has held positions in customer service and banking. Her daughter Elena is in college studying Radiology and her son Andrew is a Senior in high school. This summer she will celebrate her 25th wedding anniversary to her husband Matt.

Michelle and her husband serve as hosts and Life Group leaders through their church. She has volunteered at Bread of Life and has been a camp counselor for
many years.

Michelle’s greatest joys are found in her faith, family, and serving her community.

Jake Tibstra

Office: 828-884-2440
Email Jake 

Jake started his career in the insurance industry in 2003 and has been helping his clients protect what matters most since then.. Jake has a strong passion for helping businesses and families protect their most valuable assets. He is licensed in property, casualty, life & health and believes that it all comes down to relationships and helping people.

Jake and his family attend Brevard Community Church and believes that if you put God first everything else will fall into its perfect place. He is married to his beautiful wife Jessica and has 3 amazing little children named Bentley, Beckham, and Tenley.

Jake is a Family man and if he is not in the office you will find him out on the rivers or lakes fishing with his kids, camping with the family, hiking up in Dupont or just out enjoying God’s beautiful creation.

Bryson City

Alicia Whiteside

Office: 828-488-6535 | Fax: 828-552-4469
Email Alicia


Regina Hensley

Office:828-682-2325 | Fax: 828-682-7711
Email Regina

Regina grew up in Burnsville, NC where she and her sister, Renee, were raised by wonderful Christian parents, Don and Marilyn Young. Regina graduated from Mountain Heritage High School in 1986. After high school, Regina worked as a florist at Flowers by Vance and also at Yancey Journal Newspaper as subscription manger/typesetter. Regina began in the insurance industry in 1992, becoming a licensed agent in 1993. She is licensed in Property & Casualty and Life insurance. Regina grew up in the insurance business. Her mother owned Yancey Insurance Agency for 38 years where Regina worked in the family business for 19 years. Her mother retired and sold the agency to Trent & Associates in 2011.

Regina continues in her mother’s footsteps by serving the people of Yancey county and the surrounding areas as a dedicated agent for Trent & Associates. While also working in the insurance industry, Regina continued her education with Campbell Divinity School & Southern Baptist Convention for her Certification in Children’s Ministry. She completed this certification in 2004. She is actively involved at West Burnsville Baptist Church working in the children’s department where she has a passion for teaching children and seeing them accept Christ.

Regina has been married to Stuart for 20 years and has two stepsons, Nathan and Andrew, who are more like her own. She enjoys spending time with all of her family, whether the Young clan of 18 or the Hensley clan of 18. She loves camping, traveling, the beach, making crafts, watching it snow, flower gardening, and being with her dog Mila. She believes that you should have a job that you believe in; making sure God is your base for everything. That your family is a gift and treats everyone the way you want to be treated.

Renee Woody

Office: 828-682-2325 | Fax: 828-682-7711
Email Renee

Renee was born and raised in Yancey County. She and husband Ricky have been married 35 years and they have three children (who are all married). Renee has three grandsons, ages 5, 11 and 15. Her husband is the Pastor of Double Island Baptist Church in Green Mountain, NC. Renee began her career in insurance while still in high school. She worked after school in the agency her mom owned. Then, in 1991, she became a licensed agent and went to work full time for Yancey Insurance. In 2011, her mom retired and sold the business to current owner, Jason Trent of Trent & Associates, Brevard, NC.

Most of Renee’s time outside of work is filled with taking care of her grandchildren, cooking, and attending church. Family time is special to her. She tries to make sure they go somewhere on vacation every year together, and cooks supper for them every Sunday night. Her church also holds a very special place in her heart. Being able to share her faith, give someone a kind word, or encourage a person that might be having a bad day is what makes everything worthwhile. One of her favorite scriptures from the Bible is: “And we know that all things work together for good to them that love God.” (Romans 8:28)

Melissa Miller

Office:828-682-2325 | Fax: 828-682-7711
Email Melissa

Melissa Miller was born in Albany Georgia and moved to Burnsville NC with her parents and younger brother at the age of 4.

She has been married to Allen Miller for 27 years and they have two son’s Josh Miller who is 22 and Zachary Miller who is 18. Melissa loves spending time with her family and little dog Jasper. She also loves making handmade soaps, hand salves, soy candles and wood signs. Melissa and her family are members of Landmark Baptist Church. They love their church family and feel very blessed to be a part of a loving and caring congregation.

She started working with her mom who was the office manager at a local insurance agency in Burnsville at the age of 19 and obtained her Property and Casualty Insurance license at the age of 20. Melissa has over 23 years’ experience and loves helping others with their insurance needs. One of her favorite quotes is “Let no one ever come to you without leaving better and happier”.

Jolynn Buchanan

Office:828-682-2325 | Fax: 828-682-7711
Email Jolynn

Jo-Lynn was born and raised in Yancey County and graduated from Mountain Heritage High School. She worked several jobs before moving to insurance. She began her insurance career in 1999 and is licensed in Property & Casualty. She worked for Roberts & Phillips Insurance for 20 years and is now proud to be on the team with Trent & Associates.

Jo-Lynn has been married to her husband Rick for 33 years and they have a son, Caleb and daughter-in-law, Brooke. Jo-Lynn and her family attend Concord Baptist Church. They are blessed to have a wonderful church family.
She loves spending time with her family, being outdoors and traveling.


Sherry Conley
Associate Agent/CSR

Office: 828-524-2015
Email Sherry 

A life-long resident of Western North Carolina, Sherry grew up in Henderson County and moved to Franklin in 1980. After several years in textile inspection where she learned the importance of attention to detail, she studied business at Southwestern Community college. In 1989, she began her insurance career as a receptionist, which helped her develop her love of working with people. She obtained her Property and Casualty license in 1998. Overall, she has worked as an insurance processor, a personal lines processor, a commercial lines agent, and a Customer Service Representative. All of this helped her understand all the different aspects of insurance.

When Trent and Associates purchased Kayor Agency she was part of the package. Seeing the Mission Statement …To build relationships with families and businesses through our commitment to meet their insurance needs with integrity, excellence, and serving others as we would ourselves, she knew was it was going to be a good fit.

After falling for a life-long Franklin native, Sherry has been married for 36 years. Her husband Bruce is well known in the community after 20+ years of playing the local Santa. Their son Justin is a WCU graduate, “Go Cats” and works for the National Educators Association, continuing the family tradition of giving back to the community both locally and nationally. They plan on flying up to see him one day soon.

In that vein, Sherry has done volunteer construction work with World Changers and Methodist Disaster Relief. She has also volunteered with Habitat for Humanity as a coordinator and builder. Youth football “drafted” her as the concession volunteer coordinator and she loved and held that position for 9 years.

She attends Patton UMC and loves her church family. Cooking is a passion and she loves reading which she does a lot.

Joan Keener
Office Manager/Sales Representative

Office: 828-524-2015
Email Joan 

Joan grew up in Highlands, NC, graduated from Highlands High School in 1963, and after attending Berea College, Berea, KY for 2 years, she had to return home to help with her four younger siblings. She, later, married her late husband of 37 years who was the father of her daughter and son. During this time, she was employed by Alex Whitaker, Agent of Nationwide Ins , Franklin, NC, for whom she was employed for forty years, beginning May 25, 1967. She remarried in 2003 and has added a step son and stepdaughter to her family along with 4 step-grandsons.

Mr. Whitaker passed away May 2007 and Jeremy Kaylor purchased the agency in January 2008 and she was part of the package just as she was when Jason Trent acquired the Franklin Agency in Dec 2018. She feels very blessed to have been employed by these three great men and feels the future experience with Trent & Associates is going to be even greater as they progress onward under the mission, vision and core values of this Team.

She is a member of Windy Gap Baptist Church and is very happy to serve our God through this church group. She loves serving others through the insurance field, not only protecting their material needs but building a spiritual, emotional and psychological rapport with our fellow man. She believes in building a business on genuinely listening to and being able to embrace the needs of others. She greatly enjoys working with Sherry, her co-worker for the past four & half years and looks forward to building a great business relationship with all Trent Team members.

She loves cooking, eating, sewing, crocheting, crafting, making flower arrangements.

Richard Butts

Office: 828-202-7309 | Fax: 828-524-9777
Email Richard 

I have a little over 20 years of experience as an insurance agent. My background includes Home and Auto, Commercial and Life and Health Insurance.

I grew up in the very small town of Crescent City FL and I graduated from St. Leo University in Pasco County Fl. I also served 20 years in the Florida Army National Guard and retired a Captain.

I enjoy meeting new people and cultivating lasting relationships with my clients. I also deeply appreciate the trust my clients have in me to make sure they are properly covered.

I enjoy the Mountains and hiking, collecting antiques and spending time with family.

When I’m not at the office, you might find me running a chain saw and splitting firewood, at a garage sale or helping one of my neighbors.

Fun fact… I’m kind of a nerd, I like to read about sub-atomic particle theory and philosophy.

I like to be involved in projects at my Church.


Crystal Arnold

Office: 828-733-9500 | Fax: 828-675-2171
Email Crystal

Crystal was born and raised in O-H-I-O, however growing up she has always felt she was a southern girl stuck in the north. Crystal loves and cherishes having time with her two sons and extended family, who are located throughout the United States.

She has always been a traveler and has visited most of the 50 states. Living up in the mountains of Newland, NC she has taken full advantage of skiing, hiking and being outside with the gorgeous views and outdoors surroundings.

Jessica Harmon

Office: 828-733-2960 | Fax: 828-675-2171
Email Jessica


Jessica grew up in Avery and McDowell counties. She’s attended college for a variety of subjects but has since discovered her passion for helping others. She has worked for Trent & Associates for almost a year and a half now and just recently got her agent license. As a fully-licensed insurance agent, Jessica works constantly to assure that her customers are well protected for anything life throws at them. Through meeting her customers, she loves having the opportunity to meet new and different people and knowing that she can make a difference in their lives. She treasures family more than anything, when she’s not at the office you can find her spending time with her husband, Ben, and her two boys, Zade and Adyn.

Spruce Pine

Michele Riddle

Office:828-765-2790 | Fax: 828-765-6213
Email Michele

I grew up in Yancey County and have lived here all my life. I graduated from Mountain Heritage High School in 1999. I found that I loved doing office/business work and started working in the insurance industry in March 2000 then went on to get my insurance license in January 2001. I am licensed in property and casualty insurance.  I joined the Trent & Associates team in May 2017 and love the great team I work with.

I married, Matthew Riddle in April 2000 and have one son, Jonathan that was born in January 2008. When not working I love spending time with family and friends. I enjoy attending car shows, watching my son play sports, attending an Asheville Tourist game, or bowling with my family. I also enjoy the occasional picnic, camping trip, or hike with my family and friends. I currently attend Morning Star Baptist Church where they have treated us like family. I love helping others especially children as much as possible.

Shelia Miller

Office:828-765-2790 | Fax: 828-765-6213
Email Shelia


Shelia grew up in Yancey County where she graduated from Mtn. Heritage High School in 1985. She is married to Matt Miller and they have two sons, Matthew and Mark, daughter-in-law, Megan and granddaughter, Emery. Shelia was a stay at home mom for many years with the boys and returned to work as a scheduling coordinator for the local Medical Center in 2005. She joined the team at Trent and Associates in 2017. She is a licensed agent in Property and Casualty.

Matt and Shelia attend Young’s Chapel Missionary Baptist Church. She treasures time spent with her family and enjoys reading, riding motorcycles, and making cupcakes.